PRIVACY POLICY

Last updated: January 15, 2026

THERELOVEDBAG operates this store and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the "Services"). THERELOVEDBAG is powered by Shopify, enabling us to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase or other transaction, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another individual, or that can reasonably be associated with you or another individual. Personal information does not include information that is collected anonymously or de-identified, such that it cannot be used to identify you or reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact Information: including your name, address, billing address, shipping address, phone number, and email address.

  • Financial Information: including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment-related information.

  • Account Information: including your username, password, security questions, preferences, and settings.

  • Transaction Information: including items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, and your previous transactions.

  • Communications with Us: including information you provide in communications with us, such as customer support inquiries.

  • Device Information: including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage Information: including information about your interactions with the Services, including how and when you navigate or interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.

  • Automatically via the Services, including from your device when you use our products or Services or visit our websites, and through the use of cookies and similar technologies.

  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

  • Providing, Personalizing, and Improving the Services: We use your personal information to deliver the Services, including to fulfill our agreement with you, process payments, handle your orders, remember your preferences and interests, send account-related notifications, process purchases, returns, exchanges, or other transactions, create and manage your account, facilitate shipping, enable you to submit reviews, and create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages via email, SMS, or mail, and to display online advertisements for products or Services on the Services or other websites, including based on items you have purchased or added to your cart and other activity on the Services.

  • Security and Fraud Prevention: We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action against potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for safeguarding your account credentials. We strongly recommend that you do not share your username, password, or other access information with anyone.

  • Communicating with You: We use your personal information to provide customer support, respond to inquiries, provide effective Services, and maintain our business relationship with you.

  • Legal Purposes: We use your personal information to comply with applicable laws or respond to valid legal requests, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or actual legal proceedings, or other adversarial legal processes, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties who perform Services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

  • With business and marketing partners to deliver marketing Services and advertising. For example, we may use Shopify to support personalized advertising from third-party Services based on your online activity across various merchants and websites. Our business and marketing partners will use your information in accordance with their privacy policies. Depending on your location, you may have the right to opt out of information sharing for targeted advertising.

  • When you authorize or instruct us to share certain information with third parties, such as to ship your products or use social media widgets or login integrations.

  • With our affiliates or within our corporate group.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce applicable terms or policies, or protect the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you submit through the Services will be transmitted to and shared with Shopify, as well as third parties who may be located in countries other than your country of residence, to provide and improve the Services. Shopify may also use enhanced features that incorporate data from your interactions with our store, other merchants, and Shopify to help protect, grow, and improve our business. In these circumstances, Shopify is responsible for processing your personal information, including responding to your rights requests. For more information about Shopify’s privacy practices and your rights, see the Shopify Privacy Policy.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We make no guarantees and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them. Information you provide on public or semi-public areas, including third-party social networking platforms, may also be viewed by other users of the Services or third-party platform users without restriction. Linking to such sites does not imply approval of the content or its owners.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of sharing or selling personal information of individuals under 16 years old as defined by applicable law.

Security and Retention of Your Information

No security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Information you transmit to us may not be secure in transit. We recommend not using insecure channels to provide sensitive or confidential data.

How long we retain your personal information depends on various factors, including whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may only apply in certain circumstances, and in some cases, we may deny your request as permitted by law:

  • Right of Access/Knowledge: You may have the right to request access to the personal information we hold about you.

  • Right to Deletion: You may have the right to request that we delete personal information we hold about you.

  • Right to Correction: You may have the right to request correction of inaccurate personal information we hold about you.

  • Right to Portability: You may have the right to receive a copy of your personal information and request its transfer to a third party in certain circumstances.

  • Managing Communication Preferences: We may send you promotional emails, which you can opt out of at any time using the unsubscribe option in our emails. You may still receive non-promotional messages, such as account or order updates.

If you reside in the UK or the European Economic Area (EEA), and subject to local exceptions and limitations, you may also exercise the following rights in addition to those above:

  • Objection and Restriction of Processing: You may request that we stop or restrict processing your personal information for certain purposes.

  • Withdrawal of Consent: Where processing is based on consent, you may withdraw it. Withdrawal does not affect the lawfulness of processing before consent was withdrawn.

You may exercise these rights via the Services or by contacting us using the details below. We will not discriminate against you for exercising these rights. We may require verification of your identity before processing requests. You may designate an agent to submit requests on your behalf, provided the agent proves authorization.

Complaints

If you have complaints about how we process your personal information, contact us using the details below. Depending on your location, you may also have the right to appeal our decision or file a complaint with your local data protection authority. For the EEA, a list of supervisory authorities is available here.

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence.

If transferred outside the EEA or UK, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent UK-authority contracts, unless the destination country provides an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. The revised policy will be posted on this website with the updated “Last Updated” date and notice as required by applicable law.

Contact

If you have questions about our privacy practices, this Privacy Policy, or wish to exercise any rights, please contact us at:

Email: contact@therelovedbag.com
Address: Noordsingel 117B, Rotterdam, 3035 EM, Netherlands

For the purposes of applicable data protection laws, we are the data controller of your personal information.